About AMSRS
Australia's Peak Body for Research Professionals
AMSRS is a not-for-profit professional membership body representing more than 2,100 market and social research professionals. AMSRS has championed rigorous standards, ethical practice, and career development across Australia since 1955.
A National Society Built on Excellence in Research
AMSRS is the Australian Market & Social Research Society Limited, a not-for-profit professional membership body that exists to raise the standard and understanding of market and social research in Australia. AMSRS represents individual researchers, consultants, academics, and data specialists working across every sector of the economy.
AMSRS assists members to develop their careers by heightening professional standards and ethics in the fields of marketing and social research. AMSRS enforces a Code of Professional Conduct, advocates for the value of evidence-based insight, and provides the learning pathways and community connections that practitioners need to thrive.
With more than 2,100 members nationwide, AMSRS is the authoritative voice of the research profession in Australia, recognised by employers, clients, government, and the research community at large.
Read the AMSRS Wikipedia entry
Over Seven Decades of Professional Leadership
AMSRS traces its origins to 1955, growing from a state-based society into Australia's national representative body for the research profession.
Founded in Victoria
AMSRS was established as the Market Research Society of Victoria, bringing together the state's market research practitioners under a shared commitment to professional standards and ethical practice.
National Expansion
AMSRS grew its membership base beyond Victoria as the market research profession expanded rapidly across Australia, attracting researchers, consultants, and analysts from every state and territory.
Code of Professional Conduct
AMSRS formalised its ethical framework, establishing a Code of Professional Conduct that set clear obligations for every member on respondent rights, data integrity, disclosure, and conflicts of interest.
2,100+ Members Nationwide
AMSRS operates as Australia's peak professional body for market and social research, serving more than 2,100 members and continuing to evolve its standards, training offerings, and advocacy work to meet the demands of a changing research landscape.
A Community of Researchers, Consultants, and Specialists
AMSRS represents the full breadth of the Australian research profession. AMSRS members include quantitative and qualitative researchers, social scientists, consultants in independent practice, academics in universities, and data specialists working with complex datasets across both public and private sectors.
AMSRS membership connects practitioners to a recognised professional credential, a national peer network, accredited training, and access to the ethical framework that underpins trust in the research industry.
- Market researchers in agencies and in-house teams
- Independent research consultants
- Social researchers in government and the non-profit sector
- Academics and university-based researchers
- Data analysts and insight specialists
The AMSRS Code of Professional Conduct
AMSRS sets and enforces a Code of Professional Conduct that applies to every member. The Code establishes clear obligations on respondent rights, data integrity, transparent reporting, and conflict of interest disclosure, creating a foundation of public trust in the research profession.
Members who breach the Code are subject to formal disciplinary processes. AMSRS enforces these standards to protect research participants, safeguard clients, and preserve the credibility of the discipline across Australia.
- Respondent privacy and informed consent
- Honest and transparent reporting
- Independence and impartiality
- Data security and responsible handling
- Conflict of interest disclosure
- Prohibition on misleading or deceptive practice
Mission, Vision, and Values
Mission
AMSRS increases the standard and understanding of market and social research in Australia by setting professional standards, enforcing ethical rules, and developing the careers of researchers at every level.
Vision
AMSRS envisions a research profession in Australia that is universally respected for its rigour, independence, and integrity, and that is recognised as essential to sound decision-making in business, government, and society.
Values
AMSRS operates with integrity, independence, and a commitment to continuous improvement. AMSRS values rigorous evidence, ethical practice, professional community, and the long-term credibility of the research discipline.
How AMSRS Builds Research Careers
AMSRS delivers training, accreditation, and events designed to support researchers from their first role through to senior leadership.
Practical Skills Workshops
AMSRS runs hands-on workshops covering qualitative methods, quantitative analysis, questionnaire design, data visualisation, and more, all delivered by experienced industry practitioners.
Accredited Learning Programs
AMSRS offers accredited learning pathways that build toward recognised qualifications, giving members a structured route to professional advancement and formal recognition of their expertise.
Conferences and Industry Events
AMSRS hosts national conferences, forums, and networking events that bring the research community together to share knowledge, debate ideas, and shape the profession's future direction.
Visit AMSRS
Level 1, 3 Queen Street
Glebe NSW 2037
Australia
Join the AMSRS Community
AMSRS welcomes researchers, consultants, academics, and data specialists from across Australia. Become part of the national body that sets the standard for the profession.